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6 Ways to Increase Your Business!

April 28th, 2012 8:48 AM by Nathan Rufty

6 Ways to Increase Your Business

Did you meet your business goals and objectives you’ve set for yourself over the last 12 months? If you did—that’s GREAT! If not, here are some suggestions for the next 12 months.

  1. Develop a Niche – Real estate is very complex and you can’t be all things to all people. Choose one or two areas in real estate that you love. Maybe it’s luxury homes. Condos or Townhomes, First time buyers. Relocation. Short sales. Expired listings. Become the ultimate expert in your area and people will flock to your door.
  2. Develop a Plan to Create New Clients – Referrals are great, but you should also have a plan to bring in new business. This is where a “niche” helps you focus. For example, if you want more leads from first time home buyers, spend your money on marketing to apartment complexes. Hold first time buyer seminars. Email past clients and let them know about your niche. Maybe they will refer their children, friends and family to you!
  3. Develop Income Objectives – How much money do you want to make? How many units do you have to sell? At what price range? If your niche is “luxury homes” you won’t need to sell as many as if you were working with first timers.
  4. Develop Business Relationships – In addition to consistently keeping in touch with past clients, have a plan to develop and retain business relationships as well. Create a mastermind group which would include your lenders, home stagers, title reps, home inspectors, appraisers, plumbers, electricians, etc.
  5. Develop Real Estate Knowledge – With all the rules and regulations constantly changing, and with access to the Internet, the news and social media, you need to be more knowledgeable THAN your clients. Invest in yourself and make plans to attend at least 3-4 seminars a year—even if they are being held by your local lender or title rep.
  6. Develop Personal Goals – Keep yourself from burning out—by having a life outside of real estate. Take time off. Play. Start a hobby. Spend time with family and friends. And be sure to schedule your personal time in your calendar—just like you would any other important appointment

One more thing — it’s important to keep your business plan current and review it every month (schedule the activity in your calendar). Discover what’s working and what’s not and adjust the plan. If you find out that you are not converting enough “expired listings” to sign with you, evaluate what you are doing and change. And, maybe you even discover that you hate the plan you created! Insanity is doing the same thing over and over again and expecting different results!

Posted in:General
Posted by Nathan Rufty on April 28th, 2012 8:48 AM



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